Promovarea brandului turistic in afara ne costa 17 milione de lei
by Ancheteonline February 1, 2011 30 comments
Ministerul Dezvoltarii va aloca 17,2 milioane de lei pentru difuzarea de spoturi piblicitare pe canale de televiziune internationala pentru promovarea, in 2011, a brandului turistic al Romaniei, potrivit site-ului oficial de licitatii publice.
Ministerul Dezvoltarii sustine ca lanseaza procedura de achizitie a serviciilor de difuzare a spoturilor publicitare la televiziunile interntionale, o actiune cu un buget maxim de 4 milioane de euro, ce prevede cofinantare in cadrul Programului Operational Regional 2007-2013, Axa 5, operatiunea “Crearea unie imagini pozitive Romaniei ca destinatie turistica prin definirea si promovarea brandului turistic national”.
Potrivit site-ului de licitatii publice, “vor fi furnizate spoturi de 30 de secunde si de 20 de secunde in proportie egala, iar ofertantul va difuza spoturile pe durata unei campanii de 12 luni”. Cel putin 60% din spoturile difuzate vor fi prezentate la ore de maxima audienta. Sunt vizate primele trei televiziuni internationale in functie de audienta in randul persoanelor care calatoresc in interes de afaceri sau in vacanta , cel putin de sase ori pe an. Aceste televiziuni vor fi selectate conform datelor furnizate de European Media and Marketing Survey pe anul 2010.
30 Comments so far
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